COMS201 Fall 2011

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Lecture 6

Filed under: Uncategorized November 5, 2011 @ 08:00

What is the difference between “propaganda” and “ideology”?

Is a “critical” approach to media justified?

What do you think the effect of media is on you and your perspectives?

25 Comments »

  1. therese:

    What is the difference between “propaganda” and “ideology”?

    Is a “critical” approach to media justified?

    What do you think the effect of media is on you and your perspectives?
    The difference between ideology and propaganda is who you talk to! All joking aside though, I think propaganda tends to marginalize people whereas ideology reflect an idea or belief that benefits. Examples of propaganda would be Nazi Germany ramping up the hatred towards the Jews, Rwandan radio broadcasts inciting violence, even increased negative reporting in the newspapers and tv that can lowers peoples opinions of certain groups. A “critical” approach to media is completely necessary. I used to work in the field and I know that it is subject to human error on the time. If you hear it on tv or the radio people tend to believe it is the “gospel” truth without realizing that the person doing the reporting may not have all the information or may just have made a mistake or may just be reflecting their own personal bias. I think the main effect media has on my perspective is just what it gets me thinking about. I like to read a variety of different sources to gather opinions of both sides of an argument but it is the actual mentioning of certain things that has the most effect.

  2. Michael Lee:

    Propaganda is a form of persuasion in that it forces particular values and ideology onto its target audiences. Propaganda is perceived as negative for it is tied with mind manipulation and brainwashing. On the other hand, ideology is a set of values and vision that is often used to revolutionize a particular view or system. The difference between propaganda and ideology is the method of executing such ideals. Propaganda is used in media and/or education to force a particular standpoint on its audiences whereas with ideology its audiences would already have some sort of conformity with the ideals prior to knowing the existence of the ideology. As for is critical approach is justified, I would think that although it is often used for propaganda purposes, it also help us obtain information, knowledge and ideology that we would not have obtained otherwise. As such, I would think that it is a fair trade that although you might not get the whole picture of the issue at hand, at least you would know more of the issue than without it.

  3. ken:

    What is the difference between “propaganda” and “ideology”?
    -To me propaganda speaks a certain message to people and marginalises anything aside from the message it preaches. It would also mean that it assumes people have no intelligent thought process of their own and pushes its non flexible views upon a group of stupid sheep. I think that ideology presents views that can be believed along with evidence in a rhetorical, yet objective way that allows the viewer to decide for themselves what to believe.

    Is a “critical” approach to media justified?
    -Absolutely. With the fact that certain companies and shareholders have financial interests in various forms of media, what is filtered down to us is going to be diluted or omitted completely.So what we read on the metro on the morning commute or see on the news are bits and pieces of information that the particular news source ALLOWS us to see and hear. There may be facts that are missing that will change the context or the emotive effect of the news article. As intelligent citizens, we have thoughts of our own and have the right to form an opinion of our own with out being coerced or lead by the nose through that source.

    What do you think the effect of media is on you and your perspectives?
    -I have just stopped watching television altogether. I havent watched a full news program in several years, and I find myself the better for it. I am less stressed and less anxious over what CNN or MSNBC shove down my throat as to what I should stress over or be scared of. Of course I catch snippets of the news, but I try not too look at it at face value. I always ask myself “what isnt being said” or “why didnt they ask for person y’s Point of view”

  4. Shida:

    What is the difference between “propaganda” and “ideology”?

    In a much more simpler explanation, Propaganda is a way of making you see or hear or think of that isn’t really there or what it may seem or sound like, but yet pursuing you to believe other wise. Whereas, Ideology is a set of information or belief that has evidence and its beneficial.

    Is a “critical” approach to media justified?

    It isn’t just a critical approach. It is taking over peoples lives and minds. specially ones that don’t have much personality noir self determination to figure this stuff out on their own. For example, we never hear about gun factories on TV ..who sells them, or who buys them and where they got it from, yet we hear about the wars and this person got killed and that person got killed and how were going to war for the protection of our country and so on and so forth! WHO DO YOU THINK SELLS THESE KILLING MACHINES TO THESE 3rd world countries? it is nothing but absolute frustration. News and TV and Media are some of the most persuading and propaganda type stuff that cannot be justified! (in my oponion)

    What do you think the effect of media is on you and your perspectives?

    As much as id hate to say it has no effect, of course it does, however i just try to stay away from all of it. as far as TV goes i only stick to shows and movies and i don’t do NEWS or anything political to do with our nation and world!

    Media has a lot of negative perspectives, however, theres no stopping it! but to have a mind of your own can at times be a GREAT thing as well ..

  5. Fraser Flemons:

    What is the difference between “propaganda” and “ideology”?

    -I think that propaganda is a tool used by ideology. Ideology is a set of rules, values, ideas ect. proposed by a group which aims to generate followers. Propaganda is a tool used to spread certain messages of an ideology. People view propaganda as an obvious brainwashing technique mostly, but I believe that it happens more than we think, and with a much more subtle approach.

    Is a “critical” approach to media justified?

    -Absolutely. I think that media has become a tool of propaganda which needs to be carefully examined. It is well known that the media is controlled by a small group of companies who have a strong influence over what is being broadcasted. We need to understand who controls the media and their motives. By examining the messages broadcasted over various forms of media critics would be able to understand how these big companies want us to think about certain ideas. Without media critics we would not understand this relationship, and become more succeptable to propagana

    What do you think the effect of media is on you and your perspectives?

    I am no exception to the effects that the media has on us. I completely agree that the media is a tool used to tell consumers what to think about. Obviously it cannot simply tell us how to think, although that is a common occurance. By telling us what to think about it saturates our minds with pressing and important thoughts, events, and opinions which are predetermined by poeple with power (money). The privatization of media has lead to this situation, where political and ethical views can be focused and directed by businesses who will benefit from certain viewpoints forced upon the public.

  6. Alan Dockrill:

    Ideology is a point of view that is generally born out of choice and free agency of thought, based on an individual or group’s core values and beliefs. Propoganda may morph in to a type of shared ideology, but it is a point of view that is more thrust upon us by others and outside forces.

    I do think a critical look at media and its effects on the public is justified. However, just as an open critical dialogue and not to the point of unjustified censorship. It is important the public maintains the agency to act as their own filter for information put forth by the media for consumption.

    I am sure the media has many effects on me as individual, at least on a subconcious level. As I do tend to be an individual that swims against the current, its effects at a concious level are probably more reverse. That is to say if I feel like I am trying to be persuaded in one direction, often I will go in the opposite direction to assert my autonomy of will.

  7. CSR:

    I agree Allan. But isn’t the most effective persuasion that which we do not detect, that we just think to be true?

  8. Kanza Anjum:

    I think Propaganda is referred to as an information or rumour spread widely to help or harm a person or group. It can also be used as a political war. whereas, Ideology is a set of Ideas or a comprehensive vision to bring a change in society.
    Yes, I do Think that critical approach to media is justified. we can not deny the importance of media in our lives, It connects us from hour to hour, day to day and year to year to the rest of the world. though it Manipulates the reality and shows us the different side of the picture, but it has been penetrated into the texture of private and public lives. We can believe in few things that it shows us but can not trust it fully.

  9. CSR:

    Very good points! I like the definitions you used for propaganda and ideology.

  10. Brooklyn Tchozewski:

    1.What is the difference between “propaganda” and “ideology”?

    Propaganda is the information, ideas, and rumors that are deliberately spread to help or hurt a cause. Propaganda is typically one sided, spread by mass media, to portray a particular side of a situation that is meant to be heard by society. For example: All girls should buy the new Britney Spears perfume because if they do, they are more likely to attract men.

    Ideologies are the bodies of ideas, reflecting ideas, and interests of a nation. Ideologies guide an individual, social movement, or large group. Ideology is more about the way people think about the world. It is the aims and ideas of society. Ideology is usually applied to offer change in a society, and reflects the shared beliefs society has.

    2.Is a “critical” approach to media justified?

    Completely. It’s important to realize the impacts media has on our lives. Media ultimately shapes who we are and the values we hold. Sure, there are people who beg to differ. However, their view was probably influenced by another person, or a particular source of media. For example, the class discussion on the Green Party. Sure, the green party holds values such as recycling, going green, saving the earth. One could say they differ and pull away from societies capitalist norm, but they are ultimately participating in consumerism by buying the “green products”. It’s important to think and be aware of the impact media has on our lives.

    3.What do you think the effect of media is on you and your perspectives?

    Media affects me in many ways. It affects the way I dress, the way I view femininity. For instance, this month is November, also known as Movember. Men grow facial hair during this month to support a great cause. However, women do not. I do not grow hair on my body because it is considered manly. Why do I think growing body hair is manly? Because media taught me so. Not shaving for an entire month would be considered gross and masculine.

    Media also manipulates my family life. For example, my dad often uses the BBQ. The BBQ is considered manly and has been portrayed this way since after WW2. Cooking was never interpreted as a family activity until after the war. Why? Because media portrayed an image of barbequing to be manly. The images of steaks, meats, and “manly foods” were shown in media.

    Media still affects the lives of every individual in some way or another whether it is realized or not!

  11. nathanking:

    What is the difference between “propaganda” and “ideology”?
    Propaganda is the distribution of, often misleading, information that lends support to a particular view. Ideology is a system of beliefs that one holds regarding certain issues, usually political. The two are very different however, it is possible for one’s ideology to be influenced by various propaganda and for one’s particular ideology to influence the propaganda they distribute.

    Is a “critical” approach to media justified?
    I believe that a “critical” approach to any subject is justified. We as humans have the ability to think and reason without taking anything at face value which is a valuable tool that we should be using. By no means should media be exempt from our critical thinking and we should analyze it like anything else.

    What do you think the effect of media is on you and your perspectives?
    I would side mostly with the agenda setting theory. Although media does not directly force me to think one way or another it certain does direct my attention to certain events and away from others. Whether I agree or disagree with the medias portrayal of that event I am certainly still thinking about that event.

  12. Alva:

    What is the difference between “propaganda” and “ideology”?
    Propaganda is designed to persuade others. It often has negative connotations but I believe even positive messages can be propaganda. I see it as a method that is often dishonest, a sort of ‘by any means necisairy’ way to convince others. Whereas an ideology is more someone simply expressing their thoughts, ‘putting it out there’ so to speak. It has no hidden agenda, is open to criticism, and is not pushed on others.

    Is a “critical” approach to media justified?
    Yes. If media is owned by companies they obviously have an interest in what is on it. However, I think this is often overestimated. Companies are not going to air something that blatantly speaks out against them but I do not believe it is micromanaged to the degree some people say it is.

    What do you think the effect of media is on you and your perspectives?
    I am not a mindless drone. I have life experience, education, and most of all common sense. I am not going to buy something just because Taylor Swift says it will make my eye lashes prettier. On the otherhand, I agree
    with the perspective that media doesn’t tell us what to think but what to think about. I definitely would think an issue that gets media coverage is more important than one that doesn’t and I am more likely to buy from a brand I have heard of.

  13. Jennifer K. Blezard:

    What is the difference between “propaganda” and “ideology”?

    Ideology is a system of abstract ideas usually political in nature expressing your values, beliefs and goals. Ideology is not typically subliminal whereas propaganda is a tool used to influence and sway with the agenda of idea control. Propaganda is used in many places where there is a totalitarian regime to control what the media puts out and what the audience consumes. Not limited to dictatorships, it can be argued that propaganda is also used in democracies (by the media) to influence the political and “norm” ideas of the populace, but not the to extent it would be used elsewhere. Propaganda is controlled media output with the goal of swaying opinion. While ideology can also be used to sway, typically, the consumer is aware it is an ideology being presented.

    Is a “critical” approach to media justified?

    I think it’s important to approach media critically. This comes down to “caveat emptor” or “buyer beware”. As a consumer of media you cannot take something at face value without questioning, otherwise you are of the ignorant masses at risk to succumb to propagandistic ideas.

    What do you think the effect of media is on you and your perspectives?

    I like to think of myself as a pretty skeptical individual. I don’t typically take anything presented to me at face value. Question, question, question. With that said, I have worked as a journalist and I suppose it’s inherent in the nature of some people to dig deeper and ask more questions. I think the media does have certain cultural influences on everyone, whether they realize it or not. Take for example “cultural beauty norms”. Constantly keyed in to media these days means being bombarded by images of what’s attractive and what isn’t (according to mass media). Whether people admit it or not, everyone seeks to conform a little bit to this “norm” because when you don’t conform to norms, you’re not as accepted by society. So even if it means colouring your hair to mask those pesky greys, you’re actually succumbing (perhaps being fully aware that you are) to the influence that the media puts out of: “youth is beauty.”

  14. Mark P:

    The difference between ideology and propaganda, to me the difference is this: An ideology is a set of beliefs one has. A belief that strong families make strong nations could be an ideal of a country. Propaganda on the other hand, is the method by which one inflicts their ideal on the others. So, if one’s government was to make posters, and billboards, and commercials of various types illustrating why strong families build strong nations, that would be propaganda.

    A “critical” approach to media is absolutely justified. It is a mistake to take a single newspaper, magazine, or television news program and use it as the soul basis for how you see the world. We need to know who has a vested interest in the particular medium we’re using to gather information. If a gasoline company has a vested interest in a news channel, they’re going to have a specific take on climate change, one that may be different if the news channel was owned by a company making alternative fuels.

    Media has an effect on one’s perspective, but I believe the effect is less than others may commonly think. If I’m a super-left winged guy and I watch CNN or CBC, I’m going to use what they say to support and strengthen the beliefs I already have. If I’m a super left-winged guy I’m gonna watch a news source like Fox News and pick apart their arguments and use it to bash the views of the other side. Sure, it might have some effect on my perspective, but not as much as my family and friends will.

  15. Dan:

    An ideology is a philosophy or a value set, propaganda would be media with the purpose of acting for or against an ideology (pro-war or anti-war propaganda might make use of nationalist ideology or glocalization), The Hypodermic Needle Model in mass media is propagandistic in the sense that it influences the naive and those who are vulnerably open to suggestion by encouraging or discouraging certain ideology, while definitely promoting consumerism. Propaganda might influence one’s ideologies in the same way that a popular ideology held by those running the media might influence their propagana.

  16. Mikayla:

    What do you think the effect of media is on you and your perspectives?

    I would like to think that the media doesn’t effect me at all, but in reality I believe there are very few people who are untouched by the media, if any. The media effects every aspect of life, and it is daunting to think of the small amount of sources that they are drawn from. Personally, as a young woman the main effects of the media on me are image based. What I should look like, how I should dress, what I should and should not eat. For my younger brothers, it comes down to always having the newest, coolest video game, and logging unrealistic amounts of hours, or watching certain TV shows. For my parents, politics and finances.
    The media tells us how we are suppose to feel about certain countries, which political leaders to favor, whether or not on going wars are effective and whose side to be on. It tells us what we should be eating, what we should be wearing, and how we should be spending our free time. We wake up in the morning and read the newspaper while eating breakfast, thinking we are well informed, turn on the radio on the commute to work, watch TV in the evenings. The media affects our minds, bodies, and opinions.

  17. Jing Jing Yang:

    What is the difference between “propaganda” and “ideology”?

    Propaganda is kind of information, it’s usually defined that government or organization spreads in order to influence people’s opinions and beliefs. While ideology is a set of aims and ideas, an ideology can be a comprehensive vision, as a way of looking at things, or a set of ideas proposed by the dominant class of a society to all members of this society. Thus,Propaganda is based on an ideology. It does not exist without an ideology. Also, Propaganda is the way to make people aware of ideological belief. Basically, when an advertisement attempt to get you to purchase a product, which is a process of propaganda to change your personal beliefs or values. Therefore an advertisement is in relationship to a particular product, propaganda is in relationship to ideology.

    Is a “critical” approach to media justified?

    Yes, it is. When we consider something, we cannot think about the either good side or bad side. We concern that the media inherently a tool of propaganda. That apparently reflects on several theories of mass media, especially on agenda setting. It is said mass media lead us to ignore some topics by covering barely or not at all, which it means what we read information on newspaper some of them may not true and lack of facts, depends on what the media tell us. For this reason, we really need have our own thoughts and think it carefully.

    What do you think the effect of media is on you and your perspectives?

    As various media appear, I think both of us spend much time on listening what media tell us instead of think by ourselves. For instance, once a new product come out and propaganda almost everywhere, including television, radio, internet, even on street, c-train, I more likely effect by all of these and buy them without thinking, no matter is suitable or not. Moreover, communicating with media cost me much time instead of communicating with people face to face. Every day, I spend almost most time on watching TV, suffering the Internet, even acquiring the news and studying on computer. The interesting example is I just talked with my roommate on MSN yesterday night and she said “I just cannot image the life without media; at least we cannot talk in this way.” At that time we’re in same house but different room.

  18. Yidan Jiang:

    propaganda, people are nott willingly but are kind of forced to listen, and watch what the media plays becuase citizens do not have much choice since there is only one channel on TV (examples). Nazi, communism, etc.
    Ideology- a concept or an ideal sitation what we are willing to approach and achieve. It’s choice we made from many options. We are open to more freedom and personal belief.

  19. orkhan.suleymanov:

    Propaganda is a form of communication that is aimed at influencing the attitude of a community toward some cause or position so as to benefit oneself or one’s group. And an ideology is a set of ideas that constitutes one’s goals, expectations, and actions. In my point of view, sometimes propaganda can be a spreading tool of idealogy.. For example, in the nazi germany times, Hitler had a idealogy and he spreaded his ideas with propaganda.And for me, of course, in our modern world there are a lot of sources which can influence us.So,sometimes i influenced by some advertisements or tv programs, movies.But i do not think that the affects my goals or prespectives….
    Also i liked this topics from wikipedia about the question…Propaganda___http://en.wikipedia.org/wiki/Propaganda Idealogy___http://en.wikipedia.org/wiki/Idealogy

  20. moses ndirangu:

    Propaganda is The systematic propagation of a doctrine or cause or of information reflecting the views and interests of those advocating such a doctrine or cause.
    While Ideology is a set of ideas that constitutes one’s goals, expectations, and actions.While Propaganda is information, ideas, or rumors that are deliberately, and widely, spread to help or harm a person, group, movement, institution, nation, or other similar entity.The word propaganda is usually used when describing official, government versions of events, where the implication is that the stories and information being given are distorted in such a manner as to conceal actual events, and to make you think in the way that the government wants you to think.
    Ideology is a filter that true believers uses to explain conditions, evaluate actions and orient the people.

  21. sarahscott:

    http://www.cliffsnotes.com/study_guide/The-Role-and-Influence-of-Mass-Media.topicArticleId-26957,articleId-26946.html

    So much to read, but it really broke it down for me!
    I don’t think media has an effect on my life and my perspective these days being older and “wiser” but when I was younger I was largley influenced by what I saw anywhere being so “naive.” You didn’t know any better really.
    Now I am kind of a skeptical being.
    This class has changed me!

  22. Evangelos Lambrinoudis:

    What is the difference between “propaganda” and “ideology”?

    Is a “critical” approach to media justified?

    What do you think the effect of media is on you and your perspectives?

    Propaganda is subscription medicine for those with strong ideology. Ideology can exist without propaganda but not the other way around. Why else do religions, governments and everything else autonomous out there try so desperately to sell themselves to us?
    A lot of people out there with ideologies are directly fed by this propaganda… A person can choose to reject what is shown this is true historically and contemporarily. The medias version of what my perspectives should be and what they are, is disconnected so obviously effect its intended to have isn’t working completely…..

  23. Stephane Licina:

    In my opinion, propaganda is directed to a certain group of individuals to try and influence their opinion with their ideas, and that an ideology is directed to the general society to see if the individuals would like to agree with their ideas.
    Is a critical approach to media justified? Yes it is. Like someone stated, it is a mistake to take a news opinion, and to base your thoughts solely on that opinion.
    I would say the media has a great effect on me, but not news about foreign countries. In my experience, the media presented to me about foreign places have been really different then the actual story. So I’ve learned not to believe in the media’s opinions of foreign countries. However, local news has made a big influence on me, such as weather, traffic, and other stories like injuries etc.

  24. yamna:

    What is the difference between “propaganda” and “ideology”?
    propaganda is a certain message to people, its more along the lines of throwing your idea onto the weak-people who wont think twice before following you where as ideologiy in my opinion as ideas that are supported by evidance in a rhetorical manner, it gives the individual a chance to think for themselve and put everything into play according to THEIR believe and thoughts

  25. Kadie:

    What do you think the effect of media is on you and your perspectives?

    I think media plays a huge role on my perspectives. Media is absolutely everywhere. Like stated in class, Media does not necessarily tell us what to think, but it does tell us what to think about. Although I am a strong individual with my own thoughts and beliefs, media can influence a lot of those decisions.

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